Managing risk is one of the most important skills for an entrepreneur, because you can’t take advantage of opportunities reliably if you don’t have plans for dealing with problems when they pop up. You can’t necessarily predict every emergency, but you can plan for...
Do you feel tranquility calm when surrounded by green fields and blue skies? Or perhaps slightly alarmed when staring at a red stop sign? Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has...
As commerce becomes increasingly digitized and customers become increasingly sophisticated, I spend plenty of hours trying to get my business clients to understand which marketing strategies make sense for them. My wife and I hosted a good old-fashioned garage sale...
In this world of internet where business is flourishing with the aid of online marketing, have you ever considered of trying out the offline marketing tactics for your business? Many people claim that the era of offline marketing is dead and holds no future. Is...
Marketing is an uncomfortable topic for many start-ups and small companies. Without the budget to engage the titans of advertising — public relations and campaign automation — many small business owners default to a very passive approach, spending everything on a Web...
